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When people are trying to find reasons why they should start blogging, the first reason that comes to mind is: “I’m a great writer and I have a lot to say.” At first sight, it seems really easy to launch yourself in the blogosphere and start attracting a great number of readers. However, the goal to create a successful blog is tightly related with marketing, communication, and tech skills.
Does the word tech mean that you need to know your way around coding? Not really! Check out the following tips; they will help you cover the tech aspect of your blog without the need to take an online coding course.
Make the Blog Attractive for Search Engines
When talented writers start blogging, they usually underestimate search engine optimization. They think keywords would dilute their content, but they are wrong. It’s important to put the right keywords in the right context if you want to attract some audience through search engine. If not, you’ll be doomed to limit your marketing strategy to social media promotion, which can be brutal.
SEO is part of website development focused on improving the content in a way that would rank it higher in organic search results. You don’t have to be a tech genius to figure out how these practices work. You just start getting around Google AdWords to find keywords, and you infuse them into your content.
If you’re having troubles to make your blog more attractive with advanced writing that involves SEO, you can always get assistance from writing services like AssignmentMasters. The experienced writers will give you some instructions, and they can craft some blogs for you, so you’ll see how the SEO methods work in practice.
Use Paid WordPress Themes
Free WordPress themes are okay, but you can’t build a masterful site with them. If you opt for a free, basic theme, then your blog might have great content, but it won’t achieve its full potential. Thanks to premium WordPress themes, you don’t need any coding skills to make the site appealing.
You don’t have to start the project with a premium theme. Build a free blog, start developing great content on the right topics and with relevant keywords, and build a solid base of audience. When you notice that your blog has the potential to become better, it’s time to invest in a premium theme.
Use WordPress Plugins
Some people made efforts to create great WordPress plugins, so they would save you from coding. There is no point in neglecting them. Here are only few of the many you can add to your blog:
- Google XML Sitemaps – it generates a special sitemap that helps Google to index your blog.
- WP-Optimize – a plugin that does a lot of work for you. It get rid of unapproved comments, old post revisions, and other things you no longer need.
- Anti-spam – it saves you from spam in the comments without bothering your actual readers with captchas.
- Frizzly – a social plugin that allows your visitors to share featured images without much effort.
Learn Basic Link-Building Tactics
Link building is a method that helps you acquire hyperlinks that lead readers of other websites to your own blog. There is no coding involved! This is also a SEO strategy, since the search engine crawl the links between websites, so you can build authority when you get more links.
Before you start your link-building campaign, you need to determine the types of links you need. Do you aim towards links to your homepage, or to specific pages of the blog? Then, you need to discover link targets. Try contacting influential bloggers, article writers, and social media users. This will be the toughest part of your job, but it will result with a great success for your blog. Guest blogging is another way to get your links out there. Write awesome posts and include the links to your site.
And last, but not least – develop content that people will like linking to. When your posts are informative, unique, and valuable, you’ll get the links without much effort. Before you achieve such point of popularity, however, you’ll need to rely on guest posting and developing connections.
Audience profiling is an essential aspect of successful blogging. You need to understand the age, social class, interests, occupation, and sex of your audience before you even start blogging. Ask yourself who your ideal reader is, and then start investigating their interests. You can do that by launching surveys or communicating with your followers on social media.
Another thing you should do is analyze the blogs that your audience likes reading. What makes them better than the other options in Google results?
You don’t need to use plenty of tools to analyze your audience. Google Analytics holds tons of data that you can turn into action.
When you look at the design of the most popular blogs and you realize there are entire tech teams supporting them, you might get intimidated. That’s not necessary. When your blog gets extremely popular, you can think about outsourcing some of the work to coders, who will advance the design. Until then, you can make progress by following the tips above.