If your company is moving into the world of e-commerce, you had better do it right the first time. Today’s consumers realize they have options, and even minor complaints will cause them to move along. Here are 25 questions you should be asking as you approach your new e-commerce site.
25 Questions to Ensure Successful E-Commerce Website Design
- Will my site work across all platforms?
Google has reported that mobile phone searches have become more common than desktop computer searches. In order to tap into that mobile market, you must offer a multi-platform site that is equally responsive on phones, tablets, laptops, and desktops.
- Can you eliminate clutter?
Too much information can be daunting to your potential customers. A minimal approach is preferable whenever possible. Additional information can be provided by your customer support team if necessary.
- Can I see your portfolio?
Before you even think about beginning a project, you need to be confident in the designer’s abilities.
- Can I edit the website myself?
If you add a new product to your inventory, you want to make sure it’s efficiently added to your e-commerce site. Make sure you have access or you have a contact that can be reached quickly for adjustments.
- What type of support do you provide?
If you aren’t familiar with web development, you don’t want to be left on your own after the site’s complete. Make sure you have someone to maintain the website or show you how it’s done.
- What platform do you use?
- Will customers need to register to see my inventory?
Unless your brand depends on exclusivity, you want to be positive that any and all potential customers have access to your products.
- Can first-time users figure it out?
Your website must be user-friendly, even more novice web users.
- Is there a search feature?
The ability to search for specific products makes life easier for your shoppers.
- Who will write copy for the website?
Professional content is the key to selling any product or service. Even if you feel confident in your abilities, hiring an experienced marketing writer is going to yield better results.
- Do you offer search engine optimization (SEO)?
If nobody can see your e-commerce website, does it even exist? Make sure that your page shows up when people search for key words and phrases.
- Does the site connect with social media?
You want your customers to be able to share products with their friends.
- What are typical results?
Not even the best web developer can predict the future, but you should be able to get a general idea of the type of ROI you can expect based on similar projects.
- Who will be my contact?
You should make sure you’re comfortable with the person (or team) you will be interacting with.
- How many revisions do you offer?
You don’t want to end up surprised by a large bill due to multiple revisions.
- What are your design capabilities?
If you don’t want a boring template-based site, you need to make sure you hire a web designer who can make your vision come to life.
- How long will it take?
You need to be sure that the project will be completed within your timeframe.
- What do you charge?
Never start a project until the entire scope of costs is clearly laid out.
- Can you appeal to my target demographic?
You probably don’t want a fashion blogger writing for your monster truck accessories webstore. Make sure the web design team recognizes your niche and how to appeal to your target audience. For example, a Los Angeles web design agency would be the perfect choice if you’re selling surfing gear or Hollywood memorabilia.
- What are my accepted payment options?
If your website only accepts Diners Club, you’re going to have a problem. Make sure the design team can use common payment methods like Visa, MasterCard, Amex, Discover, and PayPal.
- How can we differentiate my company from the competition?
In today’s saturated markets, standing out from the crowd is critical. A great product or service, stellar design, compelling copy, and mobile responsiveness all make for a memorable customer experience.
- What makes you different/better from your competition?
If you’re going to spend your money on a website, you want to make sure you’re getting the best value possible. Don’t be afraid to ask for specifics.
- How accessible is your customer support team?
If you can only reach your contact on Tuesdays and Thursdays during lunch hours, move along.
- What kind of companies have you worked with in the past?
Don’t necessarily be concerned if the agency hasn’t worked in your niche before. Often a wide variety of experience garners better results that someone who repeats the same process over and over.
- How do I offer my product or service globally?
The Internet makes it possible to connect with anyone, and some businesses can make a killing selling overseas. Don’t miss out on a huge potential market by keeping your product local, unless of course your product works best at home.
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Atinder Pal Singh, an SEO specialist at Coalition Technologies, has been actively involved in SEO and Online Marketing industry for over 3 years from website audit, link building, social media and search engine optimization. He is passionate for his work and finds innovative ways of providing excellent results for his clients. When he’s not in front of the computer, he enjoys basketball, surfing, hiking, and anything else in the great outdoors.