Creating content and generating traffic are two different things, but they often work together. You can’t write a great blog article and expect to see people coming to you. On the other hand, a great marketing plan is useless without great content.
I think you know what I’m getting at.
Not only does your content have to be of good quality, but it also has to reach the right people. If you want to be a successful blogger, you need to have the right strategy, and you must use the right tools. This will save you a great deal of time, money, and frustration.
According to a study that was conducted by the “Food Bloggers of Canada,” most bloggers will spend 6% of their time reading news and other blogs, and they will spend only 4% of their time writing new content. With these statistics, it’s no wonder that most bloggers are struggling to make it. So, what are they doing wrong?
There may not be one definitive answer, but I will say this. If you want to stand out against the competition, you need to have the right strategies and tools, as it will save you a great deal of time. So, I have come up with ten things that you should consider implementing to take your blog to the next level.
Secret Key To Build Successful Blog and Get Thousands of Traffic a Day
#1: Work with Smaller Niches
A long time ago, I heard someone say that “you can swallow an elephant if you take it one bite at a time.” This philosophy can have a number of different applications, but how does it apply to blogging?
Instead of working with broader topics, try to narrow it to one specific piece of the proverbial pie. Instead of talking about fitness, focus on one part of the fitness topic. It may be workouts, nutrition, or some other topic in that particular niche. It’s called the “divide and conquer” technique, and it can help you reach more people. The reason why is because you will have less people to compete with, and it can make it easier for you to become an authority in that particular area. Once you have a following, you have the option to expand your reach into other areas inside that niche. After all, it would be easier to eat one piece than the whole pie.
#2: Write About Popular Topics
Your first instinct might be to write about what you think is good, but it may not be what your audience wants. You don’t want to ignore your target market, or you could get lost in a sea of mediocre blogs that will never see the light of day.
Be sure to research what your audience wants, and you should try to find topics that have “gone viral.” But more than that, you want to find some way to make them better. This is called the “skyscraper technique,” and there are some online tools that you can use to help you. Quora and Squirrly are two popular tools you can use to find good blog topics, and even HubSpot has a “blog topic generator” to help you find subjects to write about.
#3: Take Advantage of Social Media
You can’t run anything online without using social media – not if you want to have any kind of success. After all, you need to reach out to the right people, and social media sites like Facebook and Twitter are excellent ways to do it. They aren’t just a place for young people to share funny photos and swap dirty jokes. It is an invaluable marketing tool that can help you take your online business to the next level. There are even tools you can use to manage your social media presence, and Hootsuite is one of the most popular.
#4: Use Proper Backlinking
Backlinking plays an important role in generating traffic, because it can help you to get ranked on Google. Not only that, it can serve as a form of “word of mouth” advertising that can help you create long-term success. They are like votes, which can increase your popularity in a particular niche.
As you might have guessed, you don’t want to include random backlinks, as it will do little to improve your chances. Instead, you should only add ones that are relevant to your niche. You want to reach the right people, so you should use this technique frequently. As your reputation grows, people will eventually link back to you. So, it’s a win-win approach that can benefit everyone involved.
#5: Create a Solid Sales Funnel
Studies have shown that 80% of people prefer to get information from an online article than to look at an advertisement, which is why content marketing has become one of the most effective methods for generating traffic. For that reason, it can be a powerful tool for generating leads, which can also turn into sales. This is where an e-mail list comes into play, and for an internet marketer it can be worth its weight in gold.
To do this, you need to create a pipeline that will turn your visitors into leads, and you need to find a way to convert them into paying customers. But first, you need to establish a rapport with them.
#6: Manage Your Workflow
It’s often said that “if you fail to plan, you plan to fail,” and I think that’s true. A blog has many heads, and you have to know how to keep track of them. You have to find a way to wear more than one hat, so you need to have a project management strategy to help you stay in control.
There are some online tools to help you do this, and all of them have their own advantages. Trello and Evernote are excellent, and both of them are free. If you’re using Microsoft Office, you can also use OneNote to help you keep track of different projects. Some companies have even switched to Google Docs to make it easier to collaborate between team members.
#7: Avoid Writing Duplicate Content
This is considered to be the “cardinal sin” of content marketing, and for good reason. Google will penalize you for writing duplicate content, so you want to make sure that everything you publish is 100% unique. This may seem like hard thing to do, especially when you look at the endless amount of pages and blog articles that are on the web today. But you can take advantage of online tools (like Unplag) to check if what you have written is unique.
#8: Use Good Images
As a rule, images have a greater chance of sticking out than plain text, so you would be selling yourself short if you didn’t add a great photograph. In fact, having a good image will go a long way in attracting people to your blog, and you want to use whatever you can to leverage your influence. Original photographs and stock images tend to get the best results, and there are plenty of websites (such as Shutterstock) you can use to find a good “royalty free” image that you can add to your content.
#9: Have a Solid Blog Design
First impressions are everything, so you need to have a good design. And it needs to be relevant to the topic in which you’re writing. The last thing you want is to turn your audience off with a sloppy design, so you should consider hiring a professional instead of trying to do it yourself.
#10: Don’t Focus Too Much on SEO
There’s no question that SEO is an important part of generating online traffic, and it should be incorporated into your content. However, you don’t want it to affect its quality. Google takes a close look at everything on the Internet, and failing to keep that in mind will hurt your chances of getting that coveted first page.
You don’t want to ignore SEO, but you also don’t want to “stuff” a bunch of keywords into your content. Google will be able to see what you’re doing, and they may rank you down because of it. So, you want to find the proper balance between the two.
Blogs can be a valuable tool for any business to broaden its reach and promote its products, but there are certain things you have to keep in mind to keep you from getting lost in the crowd. Not only does your content have to be engaging, but it also has to be of good quality. Combine that with a solid marketing strategy, and you may be surprised with the result.
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